Over two decades ago, the original SuperPump 250 set the cornerstone of the pre-workout pump category. It almost immediately rose to the top with an incredible cult following that pushed SuperPump 250 to do mind-boggling sales. Guys loved it so much they said they couldn't train without it.
Never having been one to sit on my laurels, I immediately looked for new ways to make SuperPump 250 rise above what was becoming a very crowded market. New science and the application of new technologies eventually lead to the formulation of SuperPump Max, which continues the SuperPump legacy as one of the top-selling pre-workouts of all time, gaining traction in not only weightlifting circles but other strength sports as well.
But, today, the sector is changing. The allure of head banging workouts jacked out of your mind on enough stimulants to make an ancient clay army march is waning. Adrenal glands are waving white flags like there's no tomorrow. They've had enough. The key to a great workout is not ingesting so much caffeine your guts bubble. Of course, you need energy, but any well-rested, well-nourished athlete shouldn't need to hang a nitrous bottle on his back to get a great workout. On top of a decent jolt of encouragement, what you need to do is generate intensity, and for that, you need to focus. The best athlete is always the one who can concentrate the hardest, not tremor like he's got Parkinson's. Next-generation pre-workout formulas must consider this.